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BRET MICHAELS Launches Exclusive PetSmart Collection

June 19, 2012

Get your pet entourage ready. PetSmart and POISON singer Bret Michaels are prepping pets for the limelight with the new Bret Michaels Pets Rock collection. Available exclusively at PetSmart stores in the United States, Canada and Puerto Rico and online at PetSmart.com, the collection includes toys, beds, apparel, collars, leashes, and bowls — everything your pet needs to go from the backyard to backstage and beyond.

"I know there are other pet parents like me who want to show off their pets in rock-star style," said Michaels. "I've been a pet lover since I was a child so I created this line for everyone who wants something unique to rock their pets' world."

Michaels' most recent reality show, "Bret Michaels: Life As I Know It", gave fans a glimpse into his family life, which includes two German Shepherds (among other pets). He designed the new collection with his very own pets in mind and in his signature rock-star style, complete with tattoos, skulls, thorns and faux-leather trim decorations. The collection includes his trademark doo-rag made for dogs with guitar and flame prints. Pets will have "Nothin' But A Good Time" with these unique products, including the:

* Bret Michaels Pets Rock Tour Bus with Hide And Seek Toys: This plush tour bus is rock-worthy with a bold flame design and holds hide-and-seek plush figures so pets can have fun looking for Bret's entourage.

* Bret Michaels Pets Rock Cuddler Bed: It's soft for snuggling yet edgy with its faux grommet trim and a skull patch "tattoo."

* Bret Michaels Pets Rock Thorn-Embossed Leather Collar And Leash: This tough-looking collar and leash (sold separately) have embossed thorn and vine detailing with red stitching.

* Bret Michaels Pets Rock Skull Sundress and Bret Michaels Pets Rock Outlaw Tee: Designed for your canine's inner rock star, your pet will have style and swagger to spare in either a skull-patterned sundress — a fun, party-style outfit decked out with a belt accessory and silver studs — or a tee that shows a dog's wild side with a "Rebel American Outlaw" slogan printed over a faded American-flag backdrop.

"Partnering with Bret Michaels allows us to offer pet parents unique products that are reflective of their pets' personalities," said Laurie Taylor, vice president of hardgoods merchandising for PetSmart. "The rocker vibe of the Bret Michaels Pets Rock collection extends PetSmart's assortment of exclusive products, adding yet another one-of-a-kind option for pet parents."

For more information on the Bret Michaels Pets Rock collection, go to this location.

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